FOR BRANDS
TryLab runs structured product testing studies that give you the data you need to launch with confidence, refine your formulas, and understand your consumer — before you commit to costly decisions.
Apply for the Pilot →THE STAKES
The data is clear — brands that skip consumer validation pay for it at launch.
80%
of new consumer packaged goods fail in the marketplace
Nielsen research
72%
of failed products never gathered consumer feedback during development
Product launch research
30K+
new consumer products launched every year — competing for the same shelf space and attention
Industry data
“80% of new beauty products fail. 72% never asked consumers first.”
TryLab closes that gap — structured in-home testing before you go to market.
HOW IT WORKS
Post your study
Choose your study type, define what you are testing, and set your timeline.
Testers are matched
Qualified Testers review your study, opt in, and receive your product.
View your results
Structured feedback and actionable data delivered when your study closes.
STUDY TYPES
Consumer Needs Research
Understand what your target consumer actually wants before you build anything.
Product Concept
Test your concept, positioning, and packaging direction with real consumers.
Formula Development
Get detailed feedback on texture, performance, scent, and feel during development.
Packaging Development
Evaluate design, functionality, and first impressions before you go to production.
Post-Launch Lifecycle
Track how consumers feel about your product after it hits the market.
WHAT WE TEST
Hair Care
Shampoo, conditioner, treatments & styling
Skin Care
Serums, moisturizers, cleansers & masks
Body Care
Lotions, scrubs, oils & body wash
Color Cosmetics
Foundation, lip, eye & complexion
Fragrance
Eau de parfum, mists & hair fragrance
Personal Care
Deodorant, oral care & feminine care
Wellness
Supplements, ingestibles & topical wellness
PRICING
Pilot brands get full platform access at no cost while spots are available.
Free
For qualifying brands accepted into the TryLab pilot program.
Pilot terms shared during onboarding.
Apply for the Pilot →APPLY
We review every application personally. If it's a fit, we'll reach out to schedule a quick call.